Senior Specialist, PPC

About the Role

This role focuses on planning, launching, and optimizing B2B digital campaigns across Paid Search, Paid Social, and Display channels to drive demand generation. You will manage agency partners, analyze performance data, and continuously improve ROI through testing and optimization. It requires a hands-on, data-driven marketer who can manage multiple campaigns while collaborating with stakeholders to align digital strategy with business goals.

What You’ll Do

• Develop and launch high-performance digital campaigns across Paid Search, Paid Social and Display channels
• Build media plans based on campaign briefs: channel selection, audience targeting and budget allocation
• Manage agency partner day-to-day: assign tasks, review performance reports and drive optimization
• Track, analyze and report on campaign performance; translate data into actionable insights for stakeholders
• Collaborate with campaign managers to align digital execution with demand generation goals
• Proactively identify optimization opportunities and propose tests to improve ROI
• Manage multiple programs simultaneously and ensure consistent delivery across all active campaigns

What You’ll Bring

• 3+ years of hands-on experience running paid campaigns in Google Ads, Microsoft Advertising, Meta, LinkedIn and Reddit
• Solid understanding of B2B digital advertising: keyword strategy, audience targeting, bidding and conversion tracking
• Experience with Google Analytics and platform-native reporting tools
• Ability to analyze performance data and make informed optimization decisions
• Excellent Microsoft Office skills
• Strong communication and stakeholder management skills — confident on calls, clear in writing
• Robust independent decision-making, organizational, planning and problem-solving skills
• Ability to work independently and within a team environment
• Proactive, organized and able to manage multiple workstreams independently
• English B2-C1 level — fluent spoken and written
• Experience with programmatic advertising or content syndication is a plus
• Higher education in Marketing, Communications or a related field

What You’ll Get 

• 21 annual vacation days, additional days based on tenure, plus 4 global VeeaMe Days for self-care
• Private health, dental, and vision insurance for employees and dependents
• Mental health support with up to 12 free therapy sessions
• Private hospital coverage for planned and emergency care
• Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
• Life, critical illness, and disability insurance
• One paid volunteer day annually through Veeam Cares
• Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program

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