Enterprise Marketing Manager (REMOTE EAST COAST US)

As the Enterprise Field Marketing Manager – East, you will play a critical role in driving pipeline and brand engagement within our Commercial Named and Enterprise Named segments. This role sits at the intersection of marketing strategy, field execution, and sales alignment — with a specific focus on delivering high-impact programs tailored to the unique needs of our East Coast enterprise customer base.

You’ll work closely with the AMER Go-to-Market (GTM) & Strategy Marketing team, Sales, Channel, and Cloud Alliance partners to deliver integrated campaigns that accelerate engagement, conversion, and revenue growth. This is a highly visible, strategic role ideal for a hands-on marketer who thrives in a collaborative, fast-paced environment.

Responsibilities: 

• Regional Strategy & Execution:
  Develop and execute a high-impact field marketing plan aligned with AMER GTM strategy and enterprise business goals for the East region.
• Integrated Campaign Management:
  Own the planning and execution of multi-channel campaigns including regional events, account-based marketing (ABM), webinars, executive experiences, and digital activations that drive demand across the funnel.
• Sales Partnership:
  Act as a strategic partner to Enterprise and Commercial Sales teams; understand territory needs, customize programs to sales motions, and influence pipeline outcomes.
• Channel & Cloud Alliance Alignment:
  Collaborate with key channel partners and cloud alliance teams (e.g., AWS, Microsoft, VARs) to co-develop and execute joint marketing initiatives that support shared revenue goals.
• Customer Engagement & Advocacy:
  Deepen relationships with strategic customers through curated experiences, roundtables, and targeted outreach to increase loyalty and retention.
• Market Intelligence & Innovation:
  Leverage industry insights and account trends to inform campaigns, messaging, and field strategies that differentiate Veeam in the enterprise market.
• Measurement & Optimization:
  Track campaign performance and pipeline contribution using data-driven insights; optimize for ROI and report results to stakeholders.
• Event Ownership:
  Lead the planning and execution of regional events — including flagship programs, customer dinners, and third-party sponsorships — with full end-to-end accountability.
• Budget & Resource Management:
  Manage the East Enterprise field marketing budget efficiently, ensuring proper allocation across programs and maximizing return on investment.

Requirements:

• 6–10 years of experience in B2B marketing, with a strong focus on enterprise field marketing
• Demonstrated success supporting field sales and driving pipeline in a high-growth environment
• Experience partnering with channel ecosystems and cloud alliances to co-market or co-sell solutions
• Strong project management and organizational skills with the ability to balance strategic thinking and flawless execution
• Proven experience with event planning, ABM, and integrated campaign execution
• Excellent communication and cross-functional collaboration skills
• Data-driven mindset with an ability to track and report on pipeline impact
• Comfortable with 30% travel across the East Coast for events, planning sessions, and customer engagement
• Must reside on the U.S. East Coast (EST or CST preferred for alignment with Sales)
• Work with a passionate, high-performing global team
• Flexible, remote-friendly environment with a strong culture of collaboration
• Opportunity to make an immediate and visible impact in a key growth region
• Competitive compensation, benefits, and career development opportunities

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