Project Manager, Marketing Operations

• English

EMEA Marketing Operations & Analytics Project Manager supports the EMEA Marketing team in driving bookings growth by enabling:

• Good, efficient decision making;
• Rapid, effective execution; and
• Scale

EMEA Marketing Operations & Analytics Project Manager is responsible for

• Supporting the development of the marketing strategy and planning process to ensure the organization is efficiently sound (analytics to be created/ communicated clearly to internal marketing stakeholders, decisions are made based on provided data/analytics, improvements/changes in the process are done)
• Monitoring the performance of the marketing activities, in particular the lead funnel end-to-end (e.g. from Respondents at the top – to MQL (‘hot’ leads) and SQO (marketing pipe) and overall Pipe and Bookings)
• Ensuring operational efficiencies/tools are in place to support the organization (campaigns are created in accordance with agreed rules, leads upload in the system correctly, ROI results, collaboration between Sales/Marketing)

• Monitors, measures, and analyzes the effectiveness of marketing initiatives and programs in EMEA Marketing.

• Delivers key insights and recommendations to optimize the performance of the marketing department and marketing programs/campaigns, and assists the marketing department as a whole in the achievement of its goals

• Maintains marketing processes & campaign/customer activities data in order to facilitate easy reporting on program and campaign effectiveness.

• Analyzes the lead funnel end-to-end in order to guarantee the achievement of the department’s goals

• Supports monthly/quarterly/annual marketing business reviews providing valuable insights for Sales & Marketing teams

• Focus on supporting fruitful collaboration between Marketing & Sales teams

Competencies:

• Project management for all workstreams, requests, documentation, timelines, and executive presentations
• Strong quantitative analytics skills with the ability to generate and manipulate data sets core to providing insight
• Excellent problem solving and negotiation skills
• Excellent communications skills, both verbal and written
• Demonstrated ability to manage multiple competing priorities, multitasking
• Minimum of Bachelor’s Degree
• Relevant work experience in the area (not a junior level)
• Experience working with global, cross-functional teams
• Willingness to ask questions and seek out learning opportunities
• High motivation to learn more & develop new approaches in marketing via refining processes & providing proper insights to mrktg leaders

Tech skills:

• Professional competencies:
• Knowledge of the software industry
• Strong ability to build up cross-functional relationships and virtual teams
• Excellent presentation and communication skills
• Excellent analytical skills
• High level of proficiency with Microsoft Excel and PowerPoint
• Expertise working in different BI systems (Power BI, Tableau)
• Experience of building reports/ dashboards in Salesforce.com (SFDC)
• Mid-level of SQL knowledge & experience of building queries (for ex. in Vertica DB)