Senior Global Marketing Campaign Manager

United StatesGeorgiaAlpharetta

Date Posted: 2019-09-17

Do you have a passion for helping business’ drive demand through customer-centric campaigns?  What if you could lead and own the development and roll out of campaigns that are promoting Veeam’s core solutions to our primary target audience?

The Veeam Global Demand Generation team is hiring an experienced campaign manager to build and manage marketing programs targeted at the Technical Decision Maker (TDM) buyers to drive demand for Veeam’s business. These programs are comprised of a set of tactics including digital media, SEO, social media, email marketing, regional activities and events that take a buyer through a journey from educating to converting into business. 

In this role, you will work with internal and external cross-functional teams to build campaign assets, execute programs, and measure and report on campaign effectiveness.

Language Required

  • English

Responsibilities

The Veeam Global Demand Generation team is hiring an experienced campaign manager to build and manage marketing programs targeted at the Technical Decision Maker (TDM) buyers to drive demand for Veeam’s business. These programs are comprised of a set of tactics including digital media, SEO, social media, email marketing, regional activities and events that take a buyer through a journey from educating to converting into business. 

In this role, you will work with internal and external cross-functional teams to build campaign assets, execute programs, and measure and report on campaign effectiveness.

  • Develop go-to-market campaigns and collaborate with stakeholders across many different functions
  • Design end-to-end campaigns in conjunction with various marketing functions including Product Marketing, PR, digital, corporate communications, as well as maintain alignment with sales team
  • Understand the buyer – pain points, demographics, and how they buy
  • Develop program content and tactic roadmap based on the buyer’s journey and best practices
  • Write, edit and proofread copy for promotional materials within marketing program
  • Brief and manage the work of internal and external execution teams, including creative, third party writers, digital advertising, SEO, social media, regional activities and events to build out and execute programs
  • Determine and manage program budgets
  • Analyze data to monitor the success of programs and optimize activities based on data-driven findings
  • Align to the needs of regional marketing and field teams at a global level without creating conflicts with other regional initiatives 
  • Work with appropriate partners, including field marketing and alliance partners, in campaign execution and response management 

 

Qualifications

  • Minimum of 5 years working in a B2B technology, consulting or services company
  • 7+ years of experience in marketing campaign management
  • Understanding of complex, multi-channel, international campaigns
  • Ability to get multiple stakeholders to buy into a vision and strategy for the campaigns
  • A balance of creative thinking, strong project management and analytical skills as it will coordinate cross-functional, cross-level teams across different geographies, intersect with alliance and technology partners
  • Proven experience in leading campaigns that drive demand
  • Strong leadership and communication skills to drive consensus and articulate program recommendations to senior executives.

We offer

All your information will be kept confidential according to EEO guidelines.

Andrei Baronov
«Life is motion. Five continents, 3,000 people, 267,500 clients for 10 years. $1 billion annually. We know a lot about growth. Join us and make a career at Veeam.»
Andrei Baronov
Chief Technology Officer and Co-Founder
«Life is motion. Five continents, 3,000 people, 267,500 clients for 10 years. $1 billion annually. We know a lot about growth. Join us and make a career at Veeam.»

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