Field Marketing Manager

SingaporeSingapore

As the Field Marketing Manager, you work individually and as part of a cross-functional country team that plans and implements programs that are aligned to the business objectives of the sales organization. This entails executing global and regional campaigns in-country, providing feedback and strategy recommendations that are aligned to the local business requirements, as well as working with the region’s cross-functional team on country-specific programs and campaigns.

Language Required

  • English

Responsibilities

  • Marketing Programs Planning, Execution and Demand Creation
    • Sales Analysis:
      • Detailed business assessment by product and customer type
      • Sales pipeline analysis for pipeline build activities
    • Market Analysis:
      • Identify business opportunities through market assessment, sizing and segmentation
      • Track general business indicators, including market share, and competitor's marketing and sales programs and activities
    • Field Marketing:
      • Own the overall marketing mix and calendar 
      • Manage and optimize marketing-influenced pipeline
      • Develop and manage field marketing activities based on assigned marketing budget and MDF
      • Drive the execution of integrated demand generation and nurturing campaigns for new prospects and current leads, across various marketing engines both online and offline
      • Drive channel marketing activities through the local distribution, managed partners and key alliances, complementing the regional programs already in place
      • Develop marketing promotions and programs targeting installed base
      • Plan, coordinate and execute events, trade shows and sales meetings, including agenda and content definition, preparation of presentation materials, logistics arrangement, booth scheduling, shipping and staffing of these events and post-event follow-up
      • Own localization of marketing assets and collaterals
  • Cross-functional collaboration
    • Attend internal and selected external meetings with partners and customers to stay close to the ground
    • Participate actively in regular regional marketing planning and review calls and meetings, as well as work closely with corporate marketing teams
    • Be the voice of the customer and partners with internal teams, and rally support from them towards resolving outstanding issues and challenges
    • Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marketing programs that may be specific to the region’s needs

Qualifications

Academic qualification:

  • A degree in any discipline. A MBA is a bonus but not essential.

Skills and Experience:

  • A solid marketing professional with good business acumen; not an armchair marketer
  • Excellent verbal and written communications skills; presentation, customer service, negotiation and project management skills
  • Strong analytical skills and ability to work both independently and with cross functional teams; agile thinker
  • Ability to build strong working relationships across all levels of the organization as well as relate well to customers and partners
  • Marketing experience in the technology industry highly preferred, especially in the B2B space
  • Ability to function well in a fast-paced, dynamic and ever-changing environment and market, with competing demands yet maintain a laser focus on business and marketing priorities
  • Must demonstrate an ability to adapt to Veeam’s culture

#LI-LW1

Terry
«Veeam is a product with a lot of potential. It can continue growing with our assistance, not on its own, and it will provide many more opportunities. Because of this, it’s a hobby of mine to help this company grow.»
Terry
Customer Support Team Leader, Australia
«Veeam is a product with a lot of potential. It can continue growing with our assistance, not on its own, and it will provide many more opportunities. Because of this, it’s a hobby of mine to help this company grow.»

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