Field Event Marketing ManagerVeeam
United States, Georgia, Alpharetta
Date Posted: 2019-08-19
You see things a little differently. So do we. We believe in discovering and developing the talent in each of us. We offer positions that challenge your skills and inspire you to grow. Come see things a little differently with us.
- Work with Veeams Regional and Global Marketing and Alliances teams to plan Veeams participation in trade shows, conferences and local events in North America. - Collaborate with internal and external stakeholders to develop event strategy and execution plan. Communicate directly with executive management about event strategy and messaging, as it relates to corporate vision and priorities. - Create and manage comprehensive event marketing plans that include messaging and logistical planning, pre-event through post-event marketing, e-mail communications, web page development, social media engagement and preparation of collateral and other creative deliverables presented at the event. - Efficiently manage budget so that Veeams North American events align to corporate marketing priorities, deliver key metrics such as MQL/SQL ratio and pipeline impact. - Manage vendor relationships, and adhere to corporate guidelines for contract negotiation, review and approval. - Effectively use technology such as Salesforce.com, Veeams budget management system, Microsoft Office tools, etc. Adhere to the NA Events teams processes for storing, sharing and managing critical event files and information. - Plan and manage all show-floor activities (in-booth demos, theater presentations and entertainment, joint activities with partners, promotions, contests, raffles, etc.), pipeline acceleration meetings, and ancillary events (receptions, parties, etc.) around major trade shows as needed to achieve specific marketing goals. - Direct onsite event execution, including direction of contractors and third-party vendors, engaging with event management representatives, and providing direction for Veeam personnel working the show. - Review and analyze tradeshow and event results; share metrics and notable results with team and marketing leadership; implement changes that lead to continual improvement of results. Perform other duties as assigned.
- Three years of experience in strategizing, planning and executing corporate events and tradeshows. Event planning experience in the technology industry a plus. - Must be a high-energy, motivated self-starter with the ability to work independently and as part of a team in a fast-paced environment. - Experience with customer-facing events a plus: customer user group, user conference, managing a customer community, etc. - Demonstrated program management and contract negotiation skills required. - Successful management of large annual budgets is required. - Experience in managing third-party, vendor and venue relationships. - Must have the ability to travel up to 25% of the time. - Must have exceptional written and verbal communication skills. - Experience with Salesforce a plus. - Bachelors Degree required in Marketing, Communications, or Business. (A combination of education and experience will be considered.)
All your information will be kept confidential according to EEO guidelines.