Account Based Marketing (ABM) Campaign ManagerVeeam
United States, Georgia, Alpharetta
Date Posted: 2021-01-19
Everything’s in place for you to win at Veeam – the global leader in Cloud Data Management. We provide trusted back-up solutions that deliver cloud data management and protection, keeping the world moving for over 360,000 customers including the vast majority of Fortune 500 companies. We’re extremely successful: a billion-dollar company and Leader in the Gartner Magic Quadrant that’s won over 170 top industry awards. But we’re always looking forward. Everyone here plays a part in finding new opportunities and winning new deals, and you’ll be backed by a best-in-service product and an unrivalled reputation for delivering customer satisfaction – our net promoter score is 3.5x the industry average.
Ultimately though, we grow together, so we’ll support you fully to be successful in your role. We’ll invest in you through our on-demand learning systems. Mentoring, training and coaching will help you to find your feet, take big challenges in your stride and perform at your best. There are acceleration programmes that could propel you further forward than you imagined. And whether it’s learning additional skills, gaining a new experience or taking the next step in your career, there will be lots of scope for development.
All this in a place where people talk from the heart. We have a culture of focus and excellence. We encourage innovation and iteration. And since our achievements are tangible, we can keep it real and be genuine with each other. We’re inclusive, diverse, open and honest people who collaborate, support each other and have fun together. And we’re nimble enough for people to speak up. We play to win; we’re competitive, hungry and driven, but we remain humble. If that’s you, get ready to do Veeamazing things.
This position can be done remotely from anywhere within the U.S.A.
Do you have a passion for driving high touch marketing campaigns to accelerate demand? The Veeam Global Campaigns Team is seeking an experienced ABM Campaign Manager to lead programs targeting Enterprise accounts, Veeam’s highest growth segment.
As part of this role, the ABM Campaign Manager will work closely with sales teams, regional marketing teams, and demand generation functions to develop an integrated program mix that takes an account-first approach to driving demand for the enterprise. The ideal candidate will have experience launching cutting edge ABM technologies and tactics to successfully engage enterprise accounts, generate pipeline, and move them effectively through the buyer's journey.
Roles and Responsibilities:
- Understand the buyers within enterprise accounts – pain points, demographics, and how they buy.
- Define ABM strategy and execution plans, encompassing multiple ABM tools and technologies.
- Partner with regional marketing and sales teams to develop a high touch marketing strategy with the goal of building and accelerating pipeline for Enterprise accounts.
- Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution.
- Determine and manage program budgets
- Analyze data to monitor the success of programs and optimize activities based on data-driven findings
- Demonstrable experience working in a B2B technology marketing
- Strong track record of driving successful Global ABM campaigns
- Strong leadership and communication skills to drive consensus and articulate program recommendations to senior executives.
- Have a balance of strategic thinking, project management, execution, and analytical skills to manage cross-functional teams across different geographies.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.