Senior Customer Reference Specialist


United KingdomLondon

The Customer Reference Specialist, EMEA Customer Marketing, is responsible for the strategic direction, management, and execution of Veeam’s customer marketing and reference program in the EMEA assigned territories. This function is of strategic importance to Veeam and accelerates its footprint in enterprise. The role will oversee program execution in assigned EMEA countries (working in partnership with the head of the department, local marketing and sales leaders, as well as the Global Marketing leadership team), and the on-going development and management of a portfolio of reference accounts that can be nurtured and used as testimonials (written stories, videos, quotes, etc.) across the entire marketing mix.  Of particular importance is the interaction with the global corporate communications and field marketing organizations to deliver high-quality assets on a regular basis. 

Language Required

  • English


Responsibilities include but are not limited to:

  • Enhance and maintain the roster of references in the assigned EMEA countries that can be leveraged by the regional sales and marketing organizations to advance Veeam’s brand awareness and sales effort
  • Cultivate and nurture relationships with the key reference accounts; develop a portfolio of household/Fortune 500 brands that can be used within high-level opportunities (i.e. speaking engagements at industry events etc.). Own these relationships end-to-end
  • Integrate reference program into wider Veeam marketing activities, such as campaigns, PR/AR, field marketing. Ensure a charter of excellence for the use of references
  • Work with the wider teams to identify and cultivate customer references; this includes but not limited to convincing Veeam Sales, ProPartners, end users, and their PR and legal departments to participate in the reference program
  • Become a trusted advisor to the field sales and marketing teams
  • Serve as the primary point of contact for customer references, including suggestions for potential references and requests for references from Sales, Channels and Alliances, and AR/PR (be the owner of Veeam’s internal QC process) in the assigned EMEA regions
  • Coordinate customer interviews. Edit and/or write stories/brief copywriting resources as applicable, and for approved suggestions, provide background information and contact details to the writer. Manage internal/external review, approvals and posti
  • Track use of customer references, including written success studies, quotes, peer-to-peer references, audio, video, and AR/PR contact
  • Negotiate contracts with suppliers and oversee production of video references


  • Bachelor’s degree in Marketing, Communications, Business Administration or related area
    (a combination of education and experience will be considered)
  • 4-6+ years of marketing or communications experience in B2B technology industry, specifically within a customer marketing role
  • Keen understanding of the roles played by alliance partners, distributors, system integrators, etc. in the channel market highly preferred
  • Strong organizational and project management skills
  • Exceptional verbal and written communication skills
  • Ability to effectively communicate in multiple languages, possibly including, but not limited to – English, French, German, Russian
  • Soft persuasive selling skills
  • Strong decision making and problem-solving skills
  • Must be able to work in a fast-paced environment and effectively manage multiple projects concurrently
  • Enthusiastic, intelligent, hard-working, results-oriented
  • Experience managing a customer reference program is a plus

We offer

  • Modern, energetic, global working environment
  • Opportunities for professional growth and promotion
  • Work in a stable, dynamic company
  • Competitive salary, depending on skills and experience
  • Comprehensive healthcare

Veeam Software is an equal opportunity employer and does not discriminate or allow discrimination on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. Veeam promotes affirmative action for minorities, women, disabled persons and veterans. Veeam also maintains a drug-free workplace.

«Veeam is a product with a lot of potential. It can continue growing with our assistance, not on its own, and it will provide many more opportunities. Because of this, it’s a hobby of mine to help this company grow.»
Customer Support Team Leader, Australia
«Veeam is a product with a lot of potential. It can continue growing with our assistance, not on its own, and it will provide many more opportunities. Because of this, it’s a hobby of mine to help this company grow.»

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