Marketing Automation Specialist

RomaniaBucharest

The Marketing Automation Specialist is responsible for the creation, testing, execution, maintenance and reporting of automated email nurturing programs. This person will work with cross-functional teams to optimize nurturing campaigns based on data driven analysis, in an effort to improve lead quality & conversion rates. This position reports directly to the Director of Marketing Automation.

 

Language Required

  • English

Responsibilities

  • Plan, implement and maintain automated nurturing programs, build complex nurture campaign flows
  • Configure Marketo programs and execute tactical tasks associated with customized emails, landing pages, smart campaigns and lists; localization to local languages
  • Manage campaign execution through Marketo, including campaign audience and logic set-up, content selection, email design
  • Collaborate with the Corporate & Regional Marketing teams to architect multi-touch campaigns within in Marketo; Maintain close partnerships
  • Track and maintain email/program analytics and assess impact on business projects and campaigns
  • Analyze email campaign performance, run tests to optimize email content, layouts, campaign logic
  • A/B and multivariate testing to continually optimize impact of campaign efforts
  • Continuously analyze operational process to find and implement new efficiencies
  • Perform regular audits to responsible nurture streams: Monitor & measure engagement and ensure all content is up to date

Qualifications

  • Excellent verbal and written communication skills
  • 2+ years’ experience in marketing; email marketing
  • Experience in Marketing Automation/CRM database management; Marketo is a plus
  • Analytical capabilities, strong logical skills
  • Ability to map out plans with the help of visuals/flowcharts to translate technical workflows to business stakeholders 
  • Attentive, detail-oriented, responsible and accurate in performing tasks to completion
  • Ability to self-educate on marketing and technical related matters
  • A self-starter with the ability to learn quickly
  • Creative, proactive and curious, with a passion for optimization and algorithms

We offer

  • Competitive compensation and benefits package
  • Modern office with free fresh coffee, fruits and snacks.
  • Flexible benefits package which includes premium private health care and dental services for you and your dependents, transportation allowance and parking.
  • Wellness program including gym membership, massages in the office and company sponsored sports activities.
  • Discount card (AFI Park Club).
  • An exceptional mature working environment with cool breakout & play areas and team building activities.
  • Training and development opportunities to further progress your career.
  • International environment where you can learn from multiple cultures working in the same office.
Jamie Martin
«I love the pace of this company - Veeam Speed! There’s never a dull moment – always something going on.»
Jamie Martin
Assistant Controller, Finance, North America
«I love the pace of this company - Veeam Speed! There’s never a dull moment – always something going on.»

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