Customer Reference Manager


The Customer Reference Manager is responsible for executing the Veeam customer reference program, including overall program management, and also has direct responsibility for coordinating and developing references in Asia Pacific (APJ) regions. This position may also provide assistance for reference activities Worldwide.

Language Required

  • English


  • Enhance and maintain the roster of references in APJ countries that can be leveraged by the regional sales and marketing organizations to advance Veeam’s brand awareness and sales effort
  • Cultivate and nurture relationships with the key reference accounts; develop a portfolio of household/Fortune 500 brands that can be used within high-level opportunities (i.e. speaking engagements at industry events etc.). Own these relationships end-to-end
  • Integrate reference program into wider Veeam marketing activities, such as campaigns, PR/AR, field marketing. Ensure a charter of excellence for the use of references
  • Work with the wider teams to identify and cultivate customer references; this includes but is not limited to convincing Veeam Sales, ProPartners, end users, and their PR and legal departments to participate in the reference program
  • Become a trusted advisor to the field sales and marketing teams
  • Serve as a single point of contact for customer references in APJ region, including suggestions for potential references and requests for references from Sales, field marketing, Channels and Alliances, and AR/PR
  • Coordinate customer interviews. Edit and/or write stories/brief copywriting resources as applicable, and for approved suggestions, provide background information and contact details to the writer. Manage internal/external review, approvals and posting
  • Track use of customer references, including written success studies, quotes, peer-to-peer references, audio, video, and AR/PR contacts
  • Maintain accurate and timely information in customer reference database
  • Work with wider Veeam marketing departments to ensure that all completed customer assets are utilized correctly/through the best channels
  • Prepare global monthly reports
  • Review Top Closes worldwide (WW) on a regular basis to enable team to be more proactive in pursuing new opportunities.
  • Special projects as assigned.


·Bachelor’s degree in Jounralism, Marketing, Communications, Business Administration or related area
(a combination of education and experience will be considered)

·5-7+ years of Communications and Marketing experience in B2B technology industry, specifically within a customer marketing role

·Understanding of the roles played by alliance partners, distributors, system integrators, etc. in the channel market highly preferred

·Ability to effectively communicate in multiple languages, possibly including, but not limited to – English, Chinese (Mandarin), (Japanese highly considered)

·Strong organizational and project management skills

·Understanding of and ability to apply customer relationship management skills

·Exceptional verbal and written communication skills

·Enthusiastic, hard-working, results-oriented and able to work independently in a fast-paced environment

·Experience managing customer reference programs is a plus

Additional skills

Business Acumen

  • Expert in understanding how to gather market requirements, market input, and framing assets to address core market needs
  • High degree of business acumen and market analysis
  • Demonstrated ability to course correct to meet corporate goals and objectives
  • Thorough understanding of market dynamics to position Veeam competitively both short-term and long-term

Communication, Interpersonal & influencing skills

  • Demonstrated ability to collaborate, partner and drive for results with customers and key stakeholders
  • Excellent communication skills – written and verbal
  • Proven history of working with senior management (VP and C-Level) is desired
  • Comfortable with influencing and communicating with all levels of the organization

We offer

Veeam Software is an equal opportunity employer and does not discriminate or allow discrimination on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. Veeam promotes affirmative action for minorities, women, disabled persons and veterans. Veeam also maintains a drug-free workplace.

Matt Lomax
«Don’t be afraid of change, if you can adapt and perform, you will progress at Veeam.»
Matt Lomax
Principal Recruiter, EMEA & Emerging Markets, Great Britain
«Don’t be afraid of change, if you can adapt and perform, you will progress at Veeam.»

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